General Mills, an American multinational food company, is committed to advancing regenerative agriculture on 1 million acres of farmland by 2030. The company has made significant investments in partnering with farmers, conservation organizations, and scientists to improve farmer livelihoods, empower women, and ensure quality and traceability. It sources cocoa from West Africa and works with partners to improve farmer livelihoods, empower women, and ensure quality and traceability.
General Mills also aims to eliminate deforestation and address the decline in soil health and land management practices. In 2019, the company committed to converting 1 million acres of land to regenerative agricultural practices by 2030. The company sources 100 of its almonds from California, a state facing extreme water stress. LÄRABAR, a project under General Mills’ regenerative agriculture umbrella, aims to improve soil health and water outcomes in this area.
One project under General Mills’ regenerative agriculture umbrella is “intercropping” in the Saskatchewan province of Canada, which involves growing two or more crops simultaneously. The company has invested millions of dollars since 2020 to help Kansas wheat growers adopt regenerative agriculture practices across 10,000 acres through its case study, General Mills: Driving Food Systems Change through Regenerative Agriculture.
Founded in 1866 as a flour mill in Minneapolis, General Mills has always been ahead of the curve in promoting regenerative agriculture. Since 2020, the company has invested millions of dollars to help Kansas wheat growers adopt regenerative agriculture practices across 10,000 acres.
In addition to its regenerative agriculture efforts, General Mills is providing one-on-one mentoring to 45 farm families in the Northern Plains and Prairie Provinces.
📹 Things You SHOULD Know About General Mills
Discover the Untold History of General Mills – From Flour Mill to Global Food Giant | Did you know General Mills, the iconic …
📹 General Mills – Bigger Than You Know
We all know General Mills for their cereal but over the years they’ve been responsible for so much more. This video takes a look …
Haven’t purchased their products in over thirty years, as well as other cereals. They are expensive, full of sugar, and not healthy for you. Didn’t give it to my kids, and now they are grown, doing the same thing with my grandkids. Now they have the nerve to shrink products and raise prices to keep the three piece suits rich in corporate. No thanks!
My dad was a lifer at the Mill in Consumer Foods Information Services (fancy name for IT). My mom still gets his pension. Fun fact is that General Mills has paid a quarterly dividend for over a hundred years. Unlike a lot of Company Man companies, General Mills has managed to be profitable for a century even while doing wild acquisitions and sales.
Hey man, on the incredibly off chance you see this, I kinda just wanted to say I’m a huge fan of your work. And admire it a-lot. I genuinely think it’s a genius concept grabbing people in with your cool thumbnails about brands, and how they work. They catch people’s attention and say “oh wait, I knew that”. Or something nostalgic they knew died, and that grabs their attention, or you have rival companies backstrories tolled, in a million different ways and ideas, and it’s truly a fun and incredibly educational thing to experience. It can teach them about making right decisions in economic value or how to run a company. And Ironically, you’re doing that yourself. All I wanted to say is, you’re somewhat of a marketing genius yourself, and that you’ve been gaining a-lot of attraction, but deserve so much more. The fact this a very new website should truly say something to you that not a-lot like this on youtube has been done before, and you’ll only see a rise in popularity with so much more, arguably more interesting company’s to talk about, and get more people’s attention. Your personality and voice also add a huge effect on way people like to say. With the rise of popular no-name/no-face/persona behind a screen youtubers, and your incredibly charming in worming, genuine, almost Bob Ross like style of explaining things and showing it to the viewer and how you say it or create a article, with perfect impeccable timing, and the way you view things, markeingly genuinely, also makes it no surprised why people love coming back.
I’m from Minneapolis and currently live in Minneapolis… and this article was filled with information I didn’t know.. Minneapolis has a nickname of Mill City, we also have streets named after Pillsbury and Washburn, also schools and other public places named after these companies, even city parks dedicated to the city’s mill history along with old ruins of old mills.. there’s even a few places in the metro area named after Crosby… a lot of the city’s history in relation to the old milling companies can be found on plaques through-out the city.. that part of the city’s history is something a lot of people here know about.. and I GUARANTEE that you’ve covered more in this article, and in a more comprehensive manner than any local history buff in Minneapolis could ever do in 12 minutes. I tip my hat to you, good sir. You have done a phenomenal job in covering the history of General Mills, as you always do a phenomenal job in every article you put out. You have a gift, you have a talent. Have you ever considered writing history books, or making historical documentaries? Your extensive works available here on YouTube shows that you could do so, and be successful in your efforts.
I’d say if it wasn’t for being a Jay Ward fanboy and being drawn to the Cap’n Crunch/Quaker mascots, Big G would totally be my favorite collection of cereal mascots of all time. You have a rabbit that can’t even eat the cereal his face is on the box of, and a hopeless addict bird who is constantly enabled by various small children and at one time his OWN grandfather. They have cereals that drive their mascots INSANE! That’s marketing.
You should do a article on the Lifetime brand of folding tables Those weirdly textured white plastic tables are so synonymous with special events that I’d kinda like to know more about them and how they got to the point where if you’ve ever been to any kind of family gathering or party that chances are there were at least one or two of their tables set up
Actually I’m not surprised General Mills has owned so many other companies that have nothing to do with cereal or even flour. And it’s mostly because of you and these great articles. Your other pieces have also presented companies we think we know only to find out they may have started out as something entirely different or have acquired other companies that seem pretty far removed from what they started as. Really interesting stuff. Keep ’em coming!
Pretty amazing, Not that they were able to acquire so many American culture-defining brands, but that they did so without failing. We often see big companies buy out smaller ones, but then run them into the ground and then thrown away. These guys knew when to expand, and when to scale back whenever they sensed they were getting too big for their own good, like with clothing, etc. even if those brands were doing okay.
General Mills also makes sure to cover their bases in terms of where their products are sold. For example, Betty Crocker has a DEEP presence in Dollar Tree with a big line of kitchen accessories like spatulas, and another big line of disposable plastic containers. That store sells a ton of it. It’s probably a third party licensing the Betty Crocker name but that again is yet another way General Mills makes money. All they have to do is sit back and cash the checks. Must be nice.
I think the most interesting this about this article for me is that as a non American I had never heard of General Mills, even though they were that huge and have stuff here in the UK, like Nerf and probably some cereals. All the other brands that have been talked about on this website I have known but for one so big I’m surprised I have never heard of them.
All the large companies tried diversification in the 50’s and 60’s. Some succeeded, many failed. A friend worked for Jimmy Ling on some personal projects and has told many stories about what happened to LTV. Ling headed Ling-Temco-Vought, a company that ultimately failed due to over diversification. Most people would not know this company, but they might know Wilson sporting goods and Corsair fighters of WWII and Korea.
It’s worth noting that the greatest technological innovation in the milling race (the modern version of the purifier) actually came out of the King Midas mill in Hastings. Also – you might find it funny that General Mills doesn’t really mill their own flour these days. We made it at ConAgra. G-Mix! And then ConAgra and Cargill merged their milling operations… brand names are really kinda pointless nowadays.
I love General Mills products. I always thought Betty Crocker was a real person TBH. I never knew that they had a large history with Gortons, Olive Garden, and Red Lobster. You should do a article on Stellantis which they recently started, especially car brands like Chrysler and Dodge being part of the conglomerate. TBH, I do feel they will kill off Chrysler and Dodge in the long run…might as well say the future is uncertain.
The toy company was a big surprise. I shouldn’t be surprised about Olive Garden, but I will say Olive Garden doesn’t seem to run like so many other big chain restaurants: cash cows to be sucked dry by a hedge fund–Elephant Bar being a prime example. Once was great, but is just crap now. I’m not a huge fan of Olive Garden, but for what it is, it remains consistent.